Why music & sound are your best allies in an increasingly intense climate


Increased marketing ROI and more sales. Sounds good?

The roar of the crowd, the swish of the ball against the back of the net, the impact of a check against the boards – music and sports are intrinsically connected. 

Sound can be a bridge between you and your favourite athletes, sporting teams and brands. It doesn't matter if you are the world's biggest footballer or a sports star in the making, music will get your blood pumping and ready for the game – whether you’re watching or playing.

However, not only the public is affected by music. Athletes themselves can also take advantage of sound to boost their performance. Costas Karageorghis, professor and researcher at Brunel University, spent 25 years researching the effects of music on the brain. He concluded that the areas of the brain that light up when listening to music are the same areas critical for athletic performance

In other words, music moves you and improves you. Want to see this for yourself? Have a look at our Performance Enhancing Music project, where we developed music to improve athletes’ performances. Spoiler alert: it worked. 

Now, onto the question every sports brand should ask themselves. If sports and sound are like Kool & the Gang – meaning, they can’t live without each other – why are only a few sports brands in the industry using this to their advantage? 

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How MassiveMusic will solve your SPORT INDUSTRY challenges

Sport is emotion

Sports advertising is built around strong emotions – excitement, pride and a sense of belonging. Fans in a stadium create a roaring sea of sound when singing a national anthem, or fall into blissful silence during the final moments before a goal. These emotions can easily be part of your marketing campaign and make your customers feel like they’re back in the stadium when they see your ad. 

In other words, music has the power to amplify emotional impact by making it more memorable and distinctive, therefore boosting its effectiveness. Especially in the current saturated landscape of the sports industry, using emotion through music will unmistakably take your content to a new level.

Sport is identity

The concept of sport is an integral part of someone’s identity. Whether you are a sports club, a league or an athletic clothing company, you want your brand to become a part of someone’s identity when it comes to sports. You want people to think of you whenever they play a certain sport or when they shop for new sports clothing. Music and sound have the power to grow your community and reach anyone who identifies with your brand or the sport you represent. From club anthems to music for commercials, from digital UX experiences to gameday music activations, the power of music cannot be underestimated.

Sport is sound

Sports are lived through sound. Not only does sound help athletes to perform better – it also boosts your brand’s performance. At MassiveMusic, after having worked for biggies such as the UEFA Women’s Champions League, Nike and ESL, we don’t shy away from being challenged. We know exactly how to help you score with your branded content.


The rise of eSports provides us with even more opportunities. In the world of online sports, everything is built from the ground up – including every sound effect in the games and every piece of music that supports the gameplay experience. This allows your brand to have an all-round sonic identity that is flexible and ownable at the same time.

Are you ready to unlock the power of sound for your sports brand?

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  • Sonic Branding
  • In-Store Music Curation
  • Music for Ads & Content
  • Brand Music Library
  • Voice & Sound Design
  • TikTok Music Strategy
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If you work in sport, in any capacity, this is the report for you. How to use sound to increase your bottom line, and how your competitors are doing it already. Fill in the form to get it in your inbox today:

About MassiveMusic

We are MassiveMusic, the agency of record for some of the most famous brands in the world. As a trusted partner, we deliver everything a brand needs in the field of music, voice, and sound. Impactful strategies, sonic brand identities, and best-in-class compositions – we create this and much more thanks to our fervent passion for music combined with craftsmanship and scientific research.

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Perhaps it’s time to level up your business with a distinctive sonic strategy too? Let's hop on a call and kick-off your sonic branding today.