RETAIL AND THE POWER OF SOUND
Why music & sound are your best allies to score more shoppers, more often and get them spending more money.
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Increased marketing ROI and more sales. Sounds good?
Music & sound not only can make your ads more noticeable, but also more memorable, likable and buzzworthy. Audio can move people around stores faster, or slower, have them spending more, and even improve their preconceptions of quality. In short, more shoppers come more often and for longer, when exposed to the right soundtrack.
For e-retailers and digital-first businesses, the same applies. Music & sound does more than enrich the online experience, it leads to direct and measurable uplifts in ROI.
For over 20 years, MassiveMusic has helped retailers, e-retailers and quick-service restaurants harness the power of music & sound. We’ve made music with A brands such as Selfridges, McDonald's, eBay, O2, Kaufland, and Nespresso. Our Global CEO even wrote a paper on this.
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How MassiveMusic will solve your REtail challenges
Sound can increase in-store spend by 9.1%
Research, including our own, shows that strategically curated music can influence consumers directly. Be it their preferences, behaviour and/or perceptions, the right music puts visitors in the right mood to spend more money and time on-premise. In addition, music & sound can drive the attention of buyers to specific areas, products or in-store consumer activations.
Sound can drive your brand’s physical-to-digital transformation
As more shoppers shift online, retailers need to explore how to best connect with customers who can’t touch, taste or smell the products they’re buying. Music content, sonic branding and distinct UX/UI sounds present an opportunity to create multi-sensorial digital experiences, enhancing your e-commerce journey and connecting better with customers in the absence of physical interaction.
Sound improves the effectiveness of your ads between 20-30%
Sonic branding amplifies the marketing impact of all your advertising, boosting the reach, memorability and helping your brand stay top of mind in relevant buying situations. Research by WARC and the Goldsmiths University shows how adding music to an ad increases brand affinity by around 11%, and that the earned media arising from John Lewis' music-driven Christmas campaigns increases campaign impact by 75%. It's not surprising that the IPA Databank shows that TV ads featuring music prominently are 20-30% more effective than ads that don't.
- Sonic Branding
- In-Store Music Curation
- Music for Ads & Content
- Brand Music Library
- Voice & Sound Design
- TikTok Music Strategy
Our Retail Work
Get our Whitepaper on Sonic Branding
Want to know the all ins and outs about the marketing power of sound? Fill in this form to receive Sound Advice, MassiveMusic's latest whitepaper on all things Sonic Branding. It includes a step-by-step explanation of sonic strategies and tactics, illustrated with case studies from renowned brands such as Colgate-Palmolive, Philips and O2.
We are MassiveMusic, the agency of record for some of the most famous brands in the world. As a trusted partner, we deliver everything a brand needs in the field of music, voice, and sound. Impactful strategies, sonic brand identities, and best-in-class compositions – we create this and much more thanks to our fervent passion for music combined with craftsmanship and scientific research.
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Perhaps it’s time to level up your business with a distinctive sonic strategy too? Let's hop on a call and kick-off your sonic branding today.