THE power of sound in the car of the future

Remember when the finance industry went digital? That’s got nothing on this.
Here’s how sound could empower the next generation of vehicles.

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THE AUTOMOTIVE INDUSTRY IS TRANSFORMING - AND SOUND WILL DRIVE THE WAY

Innovation means change and, as uncomfortable as change can be, it opens up so many opportunities. What will you do with the power made available by an electric car? How will you spend your unlocked time when cars drive autonomously? How can in-vehicle sound improve your personal performance, provide edutainment, and improve your overall wellness?

The future of autonomous vehicles is around the corner. Yes, they’ll have the power to drive us from A to B, but knowing what this means for passengers (and car brands) can make all the difference.
 
Welcome to the era of Conscious Vehicles – a time for automotive giants to go beyond limited notions of functional automation, embracing more empathetic technologies designed to predict and improve our emotional, mental, and physical wellbeing.
 
At MassiveMusic, we’ve been working with Studio Tom Middleton on exploring the science of sound and vibration to change one’s state of mind.
Brands That Trust Us
see our automotive work

Just the start of what's possible:

HOW SOUND WILL OPEN DOORS IN the car of the future

THE OPEN ROAD TO WELLNESS

As vehicles get smarter, they should (and could) offer more. For most people, their car is the most immersive sound experience they own. And it has the potential to become a 360° high-quality environment that can enhance lives and wellbeing.

Picture this: your car is driving itself to a meeting, and you're immersed in a meditation specifically designed to help you focus and feel more confident. And if your car’s special sensors and microphones could detect your stress levels while you're being driven home from a stressful experience? How cool would it be if they created playlists with songs and sounds to help regulate your emotions? Or again, imagine you're running a taxi service, and your vehicles start playing music that calms rider behaviour leading to safer journeys.

The power sound has to enhance the in-vehicle experience is almost limitless. The opportunities are there, they just need seizing.

INFOTAINMENT IS COMING

Driving is a time-consuming activity. So when cars go autonomous, this will unlock huge amounts of freedom to pursue other activities. From learning a language to infotainment experiences about the areas you're driving through – the in-vehicle experience is about to be elevated. All with sound and its core supported by immersive audio and directional speakers.

TURN YOUR CAR INTO A MENTAL GYM

Meditations to improve focus and success, learning a language while you're travelling, and a flow of entertaining information about your surroundings. The switch to autonomous and electric will improve vehicle performance, and immersive sound-based and vibrational experiences can improve personal performance in almost all aspects of our lives.

This is a massive innovation. And it needs MassiveMusic:

Our Services
  • Research & Validation
  • Product & Service Innovation
  • Music for Ads & Content
  • Brand Music Library
  • Voice & Sound Design
  • Sonic Branding
EV work with studio TOm middleton
Nissan
Our friends at Studio Tom Middleton were commissioned by Nissan to design the world’s first lullaby specifically for electric vehicles. Why? To help parents send their infants to sleep, in absence of the sleep-inducing frequencies produced by traditional combustion engines. The combination of vibroacoustic and psychoacoustic neuroscience (the combination of felt sound/vibration and heard sound) with music composition resulted in a 15-minute journey to sleepy babies and happy parents. The campaign drove interest in the Leaf EV, raised awareness around reducing carbon emissions and won the EMEA Automotive SABRE award.
 
NISSAN

mercedes_logos
Our Berlin office got the briefing to re-create a masterpiece such as Janis Joplin's ‘Mercedes Benz’ track. The task was simple yet a milestone in the many re-creations of this classic piece.
 
We were tasked to find the best voices for each actor and actress on set. Voices that have elements of desperation in their voices, but are also able to sing well. The result? An amazing palette of well-suited and talented singers who could embody our characters, and bring this film to life.

We tried our best to channel and envision all the fireplaces and Xmas stockings from all across the world into your living room, enforcing the fact that, although everyone may want a Mercedes Benz this Xmas, the ultimate gift is health.
 
MERCEDES-BENZ

BMW-1
When you are asked to suggest a car brand to your hipster neighbour, you will now have the perfect answer. Dive into the luxurious world of BMW, spiced up with the stunning artsy work.

We composed an original sound for this one, using a slow and melodious piano. The title of the track is ‘Sound of Light’: it has a cadence that seems to emulate the metronome that appears in the video, highlighting the passing of time.

 
BMW

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Let's WORKSHOP this out

Ready to take this to the next level? Book a workshop with Studio Tom Middleton and MassiveMusic to discover everything music and sound can do: 

  • Explore the state of the automotive + music industry 
  • Masterclass on sonic branding in automotive
  • Uncover emerging trends and how they can be leveraged 
  • Delve into real case studies
  • An opportunity to share current challenges and explore them together

About MassiveMusic

We are MassiveMusic, the agency of record for some of the leading brands in the world. As a trusted partner, we deliver everything a brand needs in the field of music, voice, and sound. Impactful strategies, sonic brand identities, and best-in-class compositions – we create this and much more thanks to our fervent passion for music combined with craftsmanship and scientific research.

About STUDIO TOM MIDDLETON

Studio Tom Middleton is an award-winning Sensory Design and Wellness Innovation studio. We leverage sensory sciences and transformative technologies to create impactful solutions. Alongside our neuroscience and behavioural psychology lab, we collaborate with academics, designers, technologists and innovators to push the boundaries of music and wellbeing. Our mission is to transform human suffering - that spans mitigating anxiety and stress to improving sleep, recovery, productivity and flow.

Get in touch

Perhaps it’s time to level up your business with a distinctive sonic strategy too? Let's hop on a call and kick-off your sonic branding today.