Banking isn’t something people want to spend all their time thinking about. ING know this – their new proposition, ‘Do Your Thing’, states it loud and clear.
We worked on a holistic sonic identity, that kept their core values in mind, from their brief to create a new sound that highlighted their digital-first approach. By adding a characteristic slide on the bass guitar, we created a ‘roar’ sound that also formed a base for the UI assets.
ING’s final package includes nothing less than a brand new sonic identity, a rhythmic sonic logo, UI sounds, a branded music library of 40+ ING tracks, an ING-branded sample pack for producers, live event and webinar music, music optimised for radio spots, call centre hold music and loopable music modules for long-form content.
We worked on a holistic sonic identity, that kept their core values in mind, from their brief to create a new sound that highlighted their digital-first approach. By adding a characteristic slide on the bass guitar, we created a ‘roar’ sound that also formed a base for the UI assets.
ING’s final package includes nothing less than a brand new sonic identity, a rhythmic sonic logo, UI sounds, a branded music library of 40+ ING tracks, an ING-branded sample pack for producers, live event and webinar music, music optimised for radio spots, call centre hold music and loopable music modules for long-form content.
For Legal & General, one of the UK’s leading financial services groups, we were tasked to embed reassurance at the heart of L&G’s identity. We have scientifically developed a new mindful sonic brand – in collaboration with Goldsmiths University, SoundOut, and Superunion.
If you open an umbrella in real life, you either start singing Rihanna’s song or you notice its sound. So we crafted a unique sonic logo that captures the real sound of an umbrella, and brings to life a feeling of reassurance. We also crafted a sonic DNA track and various adaptations to cater to all of Legal & General’s content and brand communications.
By partnering with Goldsmiths University’s Music Mind and Brain Lab, we also measured psychological reactions to the sound of L&G. We tested to what extent they deliver a sense of calm, reassurance and wellbeing on the listener.
If you open an umbrella in real life, you either start singing Rihanna’s song or you notice its sound. So we crafted a unique sonic logo that captures the real sound of an umbrella, and brings to life a feeling of reassurance. We also crafted a sonic DNA track and various adaptations to cater to all of Legal & General’s content and brand communications.
By partnering with Goldsmiths University’s Music Mind and Brain Lab, we also measured psychological reactions to the sound of L&G. We tested to what extent they deliver a sense of calm, reassurance and wellbeing on the listener.
We partnered with Ogilvy for a secret music event for Citizens Bank with none other than Questlove. The event was designed and arranged for the Philadelphia High School for Creative and Performing Arts (CAPA), Questlove’s old high school.
It was there that Ahmir Khalib Thompson (Questlove’s real name) met Tariq Trotter (Black Thought) and formed The Roots. We went through the repertoire of the two bands that performed during the event, cast DJs who played before Questlove, and even curated the playlist for the school band, all before debuting The Roots’ first new song in two years.
The inspirational anthem, created in partnership with Citizens Bank, was written to pay homage to The Roots' own journey and the #MadeReady campaign.
It was there that Ahmir Khalib Thompson (Questlove’s real name) met Tariq Trotter (Black Thought) and formed The Roots. We went through the repertoire of the two bands that performed during the event, cast DJs who played before Questlove, and even curated the playlist for the school band, all before debuting The Roots’ first new song in two years.
The inspirational anthem, created in partnership with Citizens Bank, was written to pay homage to The Roots' own journey and the #MadeReady campaign.
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