FINANCE AND THE POWER OF SOUND

Humanise your brand, elevate the user experience, and stand out from the crowd. How?

Sound on.

Digital transformation doesn't come easy. There are always challenges with anything that's worth doing. But in the finance sector, it's a whole different ball game. There's increased competition, rising expectations and an increasingly impersonal customer experience. So what's the solution?
There's a financial value in distinctiveness. And if you're building an enhanced digital experience for your customers, you’ll know it’s only powerful when consumers buy into it. This is where sound can play a huge role. In the absence of face-to-face interactions, being able to emotionally connect with customers has never been more important, and nothing does this quite like music.

"Being able to emotionally connect with customers has never been more important."

Be it insurance, digital banking, or large established financial institutions, the power of sound brings effective solutions to all these challenges, and should no longer be underestimated. 

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How we will solve your sound – and why you should care

Massive Emotions need MassiveMusic

Finance brands have a reputation for being all ironed shirts and straight ties. There's a cloud of negative perception over an industry struggling to retain consumer trust. But times are changing.

Institutions have got to become easier to relate to, and music and sound are the most effective tools to humanise brands and build connections with the consumer. And in a post-covid and 'technified' world, this has never been more important.

WHITE PAPER FINANCE COVER

Massive Differentiation needs MassiveMusic

It's no secret that fintech has made the game a crowded space. Everyone is shouting to be heard, to get their proposition across, to convince customers they are the right choice.

You can join in the chorus, or you can claim the solo.

A distinctive sonic identity (and sonic logo) makes your advertising and brand communication up to 30% more effective. Reach more people, be more memorable and be more likable. All through sound.

Massive UX needs MassiveMusic

Where is sound actually useful? In the exact place where your customers are. Mobile apps and websites without sound are missing many opportunities for consumer connection.

Combining UX/UI sounds with an ownable sonic identity makes your users' experience more enjoyable and (more importantly) more effective. Even down to consumers perception of quality.

Ready to learn more? Get the finance report here.

Some of our Finance Work

Our Services

  • Sonic Branding
  • TikTok Music Strategy
  • Music Curation & Licensing
  • Branded Music Libraries
  • UX/UI Sounds
  • Music Activations

The Power Of Sound in Finance - The Report

Music and Money and Their Surprisingly Wide-Ranging Industry Impact.
If you work in finance, in any capacity, this is the report for you. How to use sound to increase your bottom line, and how your competitors are doing it already. Fill in the form to get it in your inbox today.

WHITE PAPER FINANCE COVER

About MassiveMusic

We are MassiveMusic, the agency of record for some of the most famous brands in the world. As a trusted partner, we deliver everything a brand needs in the field of music, voice, and sound. Impactful strategies, sonic brand identities, and best-in-class compositions – we create this and much more thanks to our fervent passion for music combined with craftsmanship and scientific research.

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Get in touch

Perhaps it’s time to level up your business with a distinctive sonic strategy too? Let's hop on a call and kick-off your sonic branding today.